A common theme with many of the horse tech innovators we interview for The Tech Equestrian end up developing something new and different because of frustration – that they couldn’t find something on the market that makes it simple, easy and in real-time. That is exactly what led India Lynn Wilkinson, founder, and creator of the Mane Street Market app to create an exciting new service that offers a simple and reliable way to buy and sell horses online and through the app. We had the chance to catch up with her recently to understand her background, motivation and guiding principle that make for a first-rate user experience and a digital solution you need to consider when shopping for a horse.

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In real estate, they say it’s all about location, location, location and when it comes to finding the right horse(s) – why not pick a convenient location based on the most available horses and professionals who are offering them? We found out that is just the case with The Equine Platform, an online and app buying and selling tool from founder and accomplished equestrian, Kendall Gath.

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Online shopping is here to stay, giving customers ease and convenience which make it an everyday part of life, so why not transfer that to the horse world? Which is exactly what CEO and co-founder, Summer Gentry along with Michael Upchurch, COO and co-founder set out to do when they met 3 years ago to offer an app to help equestrians purchase their next horse and the services and products that goes along with horse ownership.

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