ELITE EQUINE MARKETPLACE: The Modern Marketplace for the Hunter Jumper World
Madison Ruddy Sanders, founder and CEO of Elite Equine Marketplace has been a lifelong competitive rider, starting her journey in the horse world with ponies at local shows before transitioning to rated competitions. Her passion for riding continued through college, at the University of Virginia in Charlottesville and beyond as she navigated the growth opportunities of adult life. “I was fortunate to ride and show my horses growing up, and continue onto the equestrian team in college, but after graduation, I stepped away from the saddle for a few years to focus on my career,” Madison shared. “That hiatus made it clear to me that I needed to find a way to make horses a permanent priority in my life.” She now lives on a farm with 12 horses, cherishing every opportunity to ride and show as an adult amateur, whether at home or in the show ring. She feels incrediblygrateful to work in an industry that aligns with her greatest passion.
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EQUIGATE: The Future of Equine Practice Management
In an industry built on trust, commitment and passion, the equine world has long needed a digital solution that truly understands how practitioners work - and how clients want to connect. That’s where Equigate comes in: a comprehensive, intuitive, and beautifully designed platform that’s transforming how equine professionals manage their businesses, communicate with clients, and deliver exceptional care.
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EQUIHUB: The Next Generation of Stable Management
Noël Wuyts, CEO of Equihub, is no stranger to creating and building technology solutions. “My background is in IT working in both the finance and healthcare industries. Over time I realized, I had to start my own company to bring my ideas to life.” Driven by entrepreneurial ambitions, Noël transitioned to launching his own ventures including stable management digital pioneer, Hippovibe. “I eventually sold after I recognized the need for more innovation in the equestrian technology sector,” he shared.
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EQUICARE: Building a Community of Confident Riders and Healthy Horses
Nicole Creed, founder and director of EquiCare started riding horses at the age of seven while living in Melbourne, Australia. It was the week-long overnight horseback riding camps during school holidays which got her hooked. By the age of 14, she owned her first horse and started her equestrian journey.
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INSTAGROOMS: Modernizing the Service Needs of the Horse Industry
Finding service providers for your horse can be challenging, and relying solely on "word of mouth" has its limitations. This can be especially true for horse owners who are focused on competing, have recently moved to a new area, or are returning to riding as adults after a break from their junior years. As the equestrian world evolves, seeing more riders embracing technology to simplify their experience is encouraging. Danielle Burgess, the Founder and CEO of Instagrooms, aims to create a comprehensive solution as a one-stop source for all equine service needs.
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HORSE SPOT: Transforming the Horse Show Experience
As an equestrian, showing is the pinnacle of training, hard work, and dedication. Not only do riders prepare themselves and their horses and expect a certain outcome, but they also have expectations on the overall horse show experience long before they hitch up the trailer. Transforming that experience with the help of technology is the mission of Horse Spot, a cloud-based platform for horse show management from co-founders Michael, Christopher, and Lindsay Lenard. The Tech Equestrian had a chance to catch up with this powerful trio to learn more about their background, current solution, and future roadmap.
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Paddock Players: TOP COMMUNITY Apps
The Tech Equestrian had the honor of presenting at the annual American Horse Council Meeting in June which included highlighting the top apps and online resources in horse tech. In order to share the findings, we will publish a series of blog posts that review the top ‘paddock players’ in the major categories to help you find the best horse tech solutions for your needs.
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BARNCAT APP: A New Breed of Digital Horse Health
Part vet tech and part management solution – Barncat app is the latest newcomer to the horse tech health category that gives horse owners an advanced tool to monitor and track their horses’ health. The Tech Equestrian had a chance to catch-up with Natalie Martin, founder and CEO of Barncat app to learn more about her exciting digital entry as it moves from beta to official in the market.
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LIVEEQ: Connecting & Serving the Equine Community
Access is one of the benefits of technology - it can open doors to a new world of opportunities and people you would not normally meet face-to-face. In the case of a horse community app called LiveEQ, the goal is to connect equestrians in a digital world and help them reach their goals. “The equestrian lifestyle is hard and when you aren’t busy, you are exhausted,” said Anne Hawkins, Founder of LiveEQ. “My solution takes the benefits of an app and tailors it through advanced search and filtering capabilities to make it easy to find what you are looking for.”
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EQUICAPTURE: A Digital Tool for the Equine Photographer
Shelley Paulson, is an equestrian, an award-winning commercial photographer and educator for the past 20 years and recently developed an indispensable digital app to help professionals take high-quality equine images. The app not only gives creative ideas for photography sessions, but it serves as an inspirational resource by preparing photographers to capture the best from horse and human. The Tech Equestrian had a chance to e-meet Shelley and learn more about this one-of-a-kind solution.
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