HORSE SPOT: Transforming the Horse Show Experience
As an equestrian, showing is the pinnacle of training, hard work, and dedication. Not only do riders prepare themselves and their horses and expect a certain outcome, but they also have expectations on the overall horse show experience long before they hitch up the trailer. Transforming that experience with the help of technology is the mission of Horse Spot, a cloud-based platform for horse show management from co-founders Michael, Christopher, and Lindsay Lenard. The Tech Equestrian had a chance to catch up with this powerful trio to learn more about their background, current solution, and future roadmap.
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Paddock Players: TOP COMMUNITY Apps
The Tech Equestrian had the honor of presenting at the annual American Horse Council Meeting in June which included highlighting the top apps and online resources in horse tech. In order to share the findings, we will publish a series of blog posts that review the top ‘paddock players’ in the major categories to help you find the best horse tech solutions for your needs.
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BARNCAT APP: A New Breed of Digital Horse Health
Part vet tech and part management solution – Barncat app is the latest newcomer to the horse tech health category that gives horse owners an advanced tool to monitor and track their horses’ health. The Tech Equestrian had a chance to catch-up with Natalie Martin, founder and CEO of Barncat app to learn more about her exciting digital entry as it moves from beta to official in the market.
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LIVEEQ: Connecting & Serving the Equine Community
Access is one of the benefits of technology - it can open doors to a new world of opportunities and people you would not normally meet face-to-face. In the case of a horse community app called LiveEQ, the goal is to connect equestrians in a digital world and help them reach their goals. “The equestrian lifestyle is hard and when you aren’t busy, you are exhausted,” said Anne Hawkins, Founder of LiveEQ. “My solution takes the benefits of an app and tailors it through advanced search and filtering capabilities to make it easy to find what you are looking for.”
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EQUICAPTURE: A Digital Tool for the Equine Photographer
Shelley Paulson, is an equestrian, an award-winning commercial photographer and educator for the past 20 years and recently developed an indispensable digital app to help professionals take high-quality equine images. The app not only gives creative ideas for photography sessions, but it serves as an inspirational resource by preparing photographers to capture the best from horse and human. The Tech Equestrian had a chance to e-meet Shelley and learn more about this one-of-a-kind solution.
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CORRO – The Equestrian Customer is King
Corro – is on the move. The e-commerce website that offers horse care and competition products that originally launched in July 2019 and went offline is now back to offer customers what they need to provide the best care for their horses. “I feel like my area code is where my car is, because I’ve been living out of my car at the moment,” said Riesa Lakin, CEO of Corro. “I'm traveling a lot. I've been based out of New York City for about 15 years, but recently I'm spending a lot more time wherever my customer is.” From Florida to New York and California, Riesa is on the road connecting with customers – which sums up one of the focus areas for this exciting digital resource – the customer experience.
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DARK HORSE Series
Coming at you like a DARK HORSE. Horse tech brings forward new ideas and innovations that are unexpected and thrilling at the same time. Discover a new world of how technology can help manage, train and keep our horses happy and healthy. Starting in September we are introducing our ‘DARK HORSE’ series of feature articles that dive into new technologies shaping the world and our industry.
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RIDESUM: Training App Built for Equestrians by Equestrians
Founded in Sweden and launched in 2019 Ridesum is a training mobile and web app built for equestrians by equestrians. Creator Jenny Stråhle, dressage rider was soon joined by Karin Lindell, Icelandic rider, and Mateusz Dziurla, eventing rider, as co-founders. The team has extensive experience from the equestrian world and many own, breed, train and compete horses in different disciplines.
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STALLWATCH: The Next Generation of Equine Video Surveillance
From adapting its video surveillance solution from 3G to 5G and beyond, StallWatch has been a trailblazer in the industry since it launched in 2000. It is a company that has evolved due to the everchanging horse sport needs and technology upgrades and is a division of WatchCorp LLC which has enabled it to grow its customer base along with adding additional capabilities. The Tech Equestrian caught up with Jackie Hale, a consultant and sales rep for StallWatch since 2009 to learn more about the company’s background and next chapter of this invaluable security service.
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Top 10 Blog Posts of 2022
You asked for it and we got it - the official TOP 10 list of your favorite blog posts this year. One thing is clear, the overall horse tech industry is strong and continues to deliver new solutions to meet the new demands. Digital transformation is abundant which means more choices and ways to keep organized, manage horse health, review performance metrics and so much more!
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HAPPIE HORSE APP: Management and Health Care Reimagined
What do you call a barn management app, a tracking app plus a digital health app – all in one solution? If you guessed a ‘super-app’ you are correct. As horse tech evolves, we will start to see more of this concept that combines the best features across multiple apps/online solutions into one app for your convenience and to offer a one-stop shop alternative to having a variety of apps on your phone. We had the chance to find out the story behind this exciting entry and refresh from David Harder, Founder & CEO of Happie Horse app (formerly known as HorseAnalytics)
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