August is an exciting month in the horse show world from top European Championships to the Pan American Games to Pony Finals and more - the spotlight shines on equestrians and their equine athletes. With that in mind, we posed two questions to our horsetech experts on how technology is either changing or will change the way we compete. This month’s questions included:
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What integrated ways (or disruptions) will technology change the horse world; please provide an example of what you are currently seeing, planning on offering with your product/service or hoping becomes available?
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One of the beautiful aspects of horses is that they are our partners – whether you are riding competitively or caring and managing them for pleasure. So it seems a natural fit to have partnerships and collaborations when it comes to horse tech providers expanding their offerings. Let’s hear from The Tech Equestrian Advisory Board on how they feel about collaborations and what they are already doing or plan to do when it comes to partnerships.
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As equestrians, we tend to have many unanswered questions about our equines – from their fitness level to nutrition to recovery time after an ailment or injury. But thanks to Hoofstep, a horse tech startup based in Sweden, their new wearable is designed to be your virtual veterinarian to bring you answers you never thought possible.
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Anastasiya Illinska, has been an amateur dressage rider for 20 years and her experience and passion for horses led her on a journey to where she is today with working for a new horse tech start up called Horsense.shop. The idea for Horsense.shop started ten years ago when she opened an online tack shop in Kyiv, Ukraine. Over time she transformed it to a boutique store in the city center. “Having the shop really helped shape the online experience along with helping us encounter and manage all the problems of a typical business,” stated Anastasiya.
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Four years ago, Daniel and Steven Bluman, international professional equestrians saw an opportunity that grew out of the struggles of transporting their equine athletes. It was a painful process, calling each of the large shipping companies to get a quote, waiting a day or so for a quote and then when you thought you were all set, they changed the schedule on you. “They wanted to change that process, because the only thing that was changing was the equipment to transport horses, nothing else,” said Juan Palacio, CFO and CMO of Equo.
My humin is very techie and likes to talk tech in the barn. I tend to ignore her rants and focus on the task at hand or whatever treat she has in her hand. But then one day, I got confused – she kept saying ‘bitcoin’ to her trainer in hopes of buying another horse (not happy about that part…) but I thought she meant the metal, that I don’t like, that goes in my mouth – called a bit.
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