At The Tech Equestrian we know how important data is to any size business looking to advance their business with the aid of technology. Many of today’s tech enabled businesses are building a one-to-one relationship with their customers by customizing their offerings and experiences. And guess what? It’s getting easier for them to tailor their products & services because the digital footprint you leave every day is expansive and immediately brings to mind the sensitive topic of data privacy.
Let’s ask The Tech Equestrian Advisory Board their thoughts on the best way for tech savvy companies to value and respect their customer’s data and maximize it to expand their offerings – and you be the judge – do you think there is a data dilemma brewing or is it moving business solutions in the right direction?
When Alan Wielunski stepped into the wonderful world of horses it was his young sons who got him hooked. “My connection with horses started 20 years ago when both my sons started riding,” recalled Alan. At first it was a hobby and passion for them but then gradually the whole family became obsessed. This obsession led to a successful sport horse business they own in the south of Holland called EMW Sport Horses.
PARIS, France: There are many intelligent and sophisticated riders looking for new ways to measure their performance goals. As is the case with Zakaria Antar, CEO and co-founder of Seaver, a former semi-professional rider who used to train with Abdelkebir Ouaddar. “I realized that aside from trusting my coach, there was no precise and scientific way for me to measure my progress,” explained Zakaria. Luckily with technology becoming more accessible and part of our culture, he found a way to monitor progress, performance, and most importantly his horses’ well-being through a product he co-founded called Seaver. After three years in development, Seaver’s first product was launched in April 2018.
As equestrians, we tend to have many unanswered questions about our equines – from their fitness level to nutrition to recovery time after an ailment or injury. But thanks to Hoofstep, a horse tech startup based in Sweden, their new wearable is designed to be your virtual veterinarian to bring you answers you never thought possible.
Anastasiya Illinska, has been an amateur dressage rider for 20 years and her experience and passion for horses led her on a journey to where she is today with working for a new horse tech start up called Horsense.shop. The idea for Horsense.shop started ten years ago when she opened an online tack shop in Kyiv, Ukraine. Over time she transformed it to a boutique store in the city center. “Having the shop really helped shape the online experience along with helping us encounter and manage all the problems of a typical business,” stated Anastasiya.
From living across the street from a premier Quarter Horse ranch, McCloud Quarter Horses as a young boy in Minnesota to building his own Quarter Horse ranch as an adult, Patrick Husting, software developer, Internet entrepreneur and horseman is on a journey to give back to the horse world by introducing a full featured digital horse care and community app named The Equestrian. “I’ve had a very rewarding career with creating and building businesses in the tech space to now afford to live a balanced and horse-filled life,” said Husting in a recent phone interview with The Tech Equestrian.
“In 2015, I was trying to figure out when one of my horses had his Coggins and thought to myself with so much technology available, there ought to be a better way to keep track of my horses’ healthcare records,” said Ellen Eakin, Founder and President of EquestFile.
